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I am so excited to launch my latest venture, Farah’s Club. Here’s a little bit about how it started and what to expect. During the first lockdown, with a new-born baby literally in hand, I started a Facebook group called COOK VEGAN which within days had reached thousands of members. My recipes and posts haveRead more

With the arrival of the pandemic came a revolution in our understanding of the workplace. To escape the deadly virus, work had to be transferred online, away from the cubicles and office desks where one could come into close contact with other people. Some businesses found the transition awkward and difficult, but luckily for digitalRead more

A dietitian’s work can not only be difficult, but challenging at times. For the most part, it is enjoyable, interesting and best of all, fulfilling. Let’s just say that being a dietitian is only a little difficult, at times. Dietitians help others seeking advice about their health, foods and diseases, be it their clients, familiesRead more

Having learned female preferences in jewellery, I decided to create my own brand which outlined the femininity of a modern woman. This is the essence of VIRTUTI; our products exude an exclusive and sophisticated understanding of beauty. Coming from St Petersburg, I literally breathed in the beauty of masterpieces in the Hermitage. I am an art historian and have extensivelyRead more

This year’s fashion history can be read like Japanese honkaku mystery detective novels with a puzzle-plot. No doubts: till now it has been a year like no other. And it still is a year like no other – may the astrologists help! The fashion industry didn’t know such a complete fashion coup d’état and theRead more

Hi everyone, my name is Farah. I’m the Managing Director of quite a large five star resort hotel, private 237 berth marina, seven restaurants, award winning spa and a residential luxury hotel condo tower. I am a mother of three kids, with the youngest being under 1, and I’m a vegan. Now before you stopRead more

Have you ever heard the words: sulphates, parabens, and Formaldehyde? These toxins are commonly known as the ‘’Dirty Dozen’’ and include: parfum, BHA & BHT, Dibutyl Phthalate and Triclosan. So have a look at your beauty cupboard and check all the products you currently own, to see if they include any of these ingredients – andRead more

No one expected COVID-19. While this might be a frightening time for most people, it is not without hope. With crisis, one invents opportunities. While this pandemic might force businesses and people to pivot, this might be a good time to reexamine and potentially expand your business! One of the keys to pivoting is toRead more

After over millennia of slow progress from the wheel to the printing press, mankind has finally made it to the ‘Information Age’, an era where data is an invaluable resource, and leveraging it equates power. In such a setting, it is only natural to be wary of the technologies that enable the use of theseRead more

I work within CAMHS NHS London as a Consultant, and lead a large service of child adolescent and family clinical psychologists. There was no time to prepare for anything but emergency measures going into lockdown. We were not allowed to continue clinical meetings, since we could not sit in a room together for more thanRead more