Blog

I arrived in Manhattan at the start of 2012 with a suitcase full of black apparel and little else. I’d heard New Yorkers wore a lot of black (and so they do) and it tends to dress up polyester, so it was a two-birds sort of deal. Once my rickety Greyhound bus hobbled into PennRead more

I am so excited to launch my latest venture, Farah’s Club. Here’s a little bit about how it started and what to expect. During the first lockdown, with a new-born baby literally in hand, I started a Facebook group called COOK VEGAN which within days had reached thousands of members. My recipes and posts haveRead more

With the arrival of the pandemic came a revolution in our understanding of the workplace. To escape the deadly virus, work had to be transferred online, away from the cubicles and office desks where one could come into close contact with other people. Some businesses found the transition awkward and difficult, but luckily for digitalRead more

Having learned female preferences in jewellery, I decided to create my own brand which outlined the femininity of a modern woman. This is the essence of VIRTUTI; our products exude an exclusive and sophisticated understanding of beauty. Coming from St Petersburg, I literally breathed in the beauty of masterpieces in the Hermitage. I am an art historian and have extensivelyRead more

Have you ever heard the words: sulphates, parabens, and Formaldehyde? These toxins are commonly known as the ‘’Dirty Dozen’’ and include: parfum, BHA & BHT, Dibutyl Phthalate and Triclosan. So have a look at your beauty cupboard and check all the products you currently own, to see if they include any of these ingredients – andRead more

Eat a rainbow – if you do find yourself with a little extra time, learn to put some recipes together that feature real food – lots of colours are good! Colourful veg especially means that you are getting a good range of nutrients in the diet.  In addition, I take a bit of Magnesium (calming) aRead more

Observing the detail is always key to comprehend in depth any object, place or situation. This approach has been adopted since the very early times by travelers, simple or noble, to understand the unknown world. Men and women have always showed a natural urge for adventure and exploration. The same enthusiasm and curiosity exist todayRead more

Change is upon us, whether we embrace it or not.  The world is not as we know it to be right now, and from what I see, for the immediate future.  So how can we embrace this change and utilize this “pandemic reality” we are in to better ourselves, our systems, our society and ourRead more

It may be said that this is a man’s world, but women are showing that it doesn’t only belong to the guys. As a woman in the business world, you may discover that while things are changing, you still have to prove that you have it all under the control and be persuasive while doingRead more

Waking up in the morning can feel like a daily trauma for many of us women. The daily morning routine for working women probably starts off something like this: The alarm goes off, you stumble around like a zombie to brew some coffee and then travel off to begin the work day. And if you’reRead more