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Creating my own jewellery brand

    Home Uncategorized Creating my own jewellery brand
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    Creating my own jewellery brand

    26 November, 2020 By Olga Balakleets

    Having learned female preferences in jewellery, I decided to create my own brand which outlined the femininity of a modern woman. This is the essence of VIRTUTI; our products exude an exclusive and sophisticated understanding of beauty. Coming from St Petersburg, I literally breathed in the beauty of masterpieces in the Hermitage. I am an art historian and have extensively studied the finest of pieces, some of which the world has not yet seen.  

    During preparation of my own brand I studied at the London Office of the Gemological Institute of America and I was guided by such master jewellers as Manuel Carrera y Carrera.  Times have passed when a designer dictated to a client which jewellery to wear. A modern woman likes to express her individuality and is always trying different roles. VIRTUTI is designed to give the owner the right of choice. I select individual stones for every woman, her wishes and needs. 

    Let us talk about November. Which stone is suited to the Scorpio sign? It is the Imperial Topaz, an incredibly beautiful mineral with brown-yellow shades. It is stunning and sparkling, often mistaken for a diamond. The impact of the imperial topaz on the human body is difficult to overestimate. This golden, sparkly stone is able to transmit positive energy to the owner, to calm, to turn negative emotions, release hate and anger. It is believed that the imperial topaz strengthens the brain and develops intuition. From olden times this stone was thought to solve domestic problems, heal family rifts and even cure unfaithfulness. The imperial topaz has a healing effect on all the inner organs, not least the liver, spleen and gall bladder. The stone generates amazing joie de vivre. 

    Do you know which stone is suitable for you and could be your talisman? 

    This article is written by Katerina Virtuti, the creator of jewellery brand VIRTUTI. Prior to that she worked with world leaders such as Van Cleef & Arpels and Bulgari.

    branding, entrepreneur, entrepreneurship, jewellery, powerful women, womeninbusiness
    Olga Balakleets

    Olga Balakleets

    CEO of international events company Ensemble Productions, and a Founder of several annual cultural and philanthropic initiatives worldwide, Olga acts as an advisor to a number of governmental organisations.

    More posts by Olga Balakleets

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